Tuesday, February 5, 2008

The Character and Content of Visual Literacy

Dondis, Donis A. "Chapter 1: The Character and Content of Visual
Literacy." A Primer of Visual Literacy (MIT 1973). Available through Google Books.

I've been having a difficult time understanding exactly what visual literacy is. At the beginning of this week, I was thinking it was being able to read chart and tables and other things that authors often add to their text to give the reader a visual representation of what the point they are trying to make. Sometimes these are pictures or photos with captions. At that point, I thought I was visually literate.

Then I read "The Character and Content of Visual Literacy." Here Dondis talks about visual literacy as related to film, paintings, photography, etc. Are we literate in these visual mediums? I'm not sure what is meant by the question, but I doubt that I am.

I'm not sure I agree that "a bias toward visual information is not difficult to find in human behavior." It was certainly my initial impression, but when I've discussed the question, "Would you rather be deaf or blind?" with others, I learned something I hadn't expected. If you're deaf, then you are only aware of your surroundings if you are looking at them. But if you are blind and still have your hearing, then you can be aware of your surroundings in a 360-degree manner. Maybe Dondis is right, but I'm not so sure.

I have also thought about the difference between utilitarian art and fine art. My sister is an artist and creates fine art to be used. One small example is that she makes beautiful quilted potholders. She expects you to use it. I hate to use something like this when I know that my using it will only result in it getting worn out.

I appreciated his example of Michelangelo's fresco for the ceiling of the Sistine Chapel to illustrate how blurry is the line between fine and applied art. I do wonder what he would have painted if he hadn't argued with both popes the way he did. Had it not been for those wranglings, would his art be as famous today? Of course, no one knows. I have to agree that the distinction made between fine and applied art is a false distinction.

I have to admit I didn't understand the section called "The Impact of the Photograph." I had difficulty with the different ways he used the word "see." I think he did so intentionally, but I found it confused the meaning. If he's talking about visual art, then I assume he's talking about art we visually see. Close your eyes and you don't see it. But on page 7, he wrote, "To see has come to mean understanding." Certainly, seeing aids in understanding. But so does hearing, touch, smell, taste, and touch. So does logic, visualization and experience. He doesn't quite equate seeing with understanding, but he comes close. I think he's saying in that section is that most of what we understand is determined by photographs. I don't know about that.

So then I ask myself, What is Dondis saying in the section called "Visual Knowledge and Verbal Language"? Again, I'm not real sure. I think he starts by saying that visualizing is important for thinking. He tries to make analogies between language and visual arts, but I don't understand his analogies. We learn spoken language naturally. Written language has to be learned by going through a number of steps which means it is more structured and organized than visual literacy.

Visual Literacy. Visual literacy is universal and it is not simple. . . . .

I suppose I could go through this chapter and keep trying to understand what each section is about. But who would want to continue to read it. So if anyone would be willing to summarize this chapter for me, I would appreciate it. Perhaps with your summary in mind, I will be able to read it again with more understanding.

Becky

2 comments:

Emily Barney said...

Becky, I think you're on the right track. I started to answer some of your questions and it got really long - I tend towards lots of personal examples, which don't work so well in the comments here. So maybe my endless post above yours will help? I hope?

At least it has pretty pictures (if I do say so myself) ;-)

cynthia said...

Becky, I searched around, too, for less ethereal definitions and came up with this site that is geared toward Visual literacy in the 21st century. It lists what to look for in a Visually literate Student. I listed the qualities below at the end of this blog. I’m not sure it will make things any clearer for you.

I think you are absolutely correct in stating that we learn, think, and process information through ALL of our senses, but I think that Dondis is saying that actually seeing something conotates understanding in our language. (“I see what you mean”) This is also true of hearing, as in “I hear what you mean.” So, perhaps Dondis has a bias toward the visual intelligences? I don’t think so.

The example that we generally think in pictures and words, thinking through a route to a destination on page 8 is a great example of the prominence of the visual in humans. I’m sure that most of us do not plan our driving strategy by playing a song in our minds.

Dondis also mentions on that page the efficiency of using a visual in math. As Carol showed us the graph of Napolean’s troops, such a visual told us the whole story of the troops’ outcome and lead to our very quick comprehension. We can’t get this same kind of meaning and interpretation from sound or from touching the material of their uniforms. Sound may give us a signal, it may cause emotion, it may irritate, and it may soothe, but sound can not be interpreted to give us meaning of Napolean’s march in such great detail as did the graph. (The graph accompanied with sad music and a tattered thin uniform might make it more emotional to view and more clear that the clothes were flimsy for the weather and therefore make us remember the information more clearly).

I think that Dondis is also aware that in our new world of online ventures, that we are bombarded with visual elements, more so than sound.

While I agree and relate to a lot of what Dondis is saying, (and I agree with Emily B that it was ironically a visual non-paradise) a more reasonable approach for teachers is not to rush out and start teaching “visual literacy.” We are already visual. Most children when asked which picture looks sad, agree upon the stark gray landscape. The child that chooses the sunny landscape may have a context in which that is sad. (Perhaps a bad event occurred on a sunny day, like 9-11) Much of what we see is referential to our own experience).

Instead, teaching to multiple intelligences is key. Students learn best when information is presented that engages many of our senses. We are more likely to have the concepts sink in if they are not only said, but shown. If I can touch the skin of an elephant I know more about the animal. If you tell me how big it is and where it lives, I will understand a bit more. If I hear it, I get a sense of its imposing force. If I SEE it, in pictures or real life, I can wrap my brain around what it is to be an elephant. It all works together.

http://www.ncrel.org/engauge/skills/vislit.htm 21st Century Skills
Students Who Are Visually Literate:

Have Working Knowledge of Visuals Produced or Displayed through Electronic Media

Understand basic elements of visual design, technique, and media.

Are aware of emotional, psychological, physiological, and cognitive influences in perceptions of visuals.

Comprehend representational, explanatory, abstract, and symbolic images.

Apply Knowledge of Visuals in Electronic Media

Are informed viewers, critics, and consumers of visual information.

Are knowledgeable designers, composers, and producers of visual information.

Are effective visual communicators.

Are expressive, innovative visual thinkers and successful problem solvers.